The Guide to Event Management by Rus Slater

Author:Rus Slater
Language: eng
Format: epub
Tags: event, planning, management, street party, conference, teambuliding, exhibition, show, fundraiser, fair, charity ball, carnival, festival, jubilee, fete, wedding, reception, launch.
Publisher: Andrews UK Limited
Published: 2012-05-01T00:00:00+00:00

The People Involved

Inevitably, running a successful event involves communicating effectively and working with people at all sorts of levels.

Event Sponsor

Every event needs a ‘sponsor’, who is normally someone who is

Significantly higher in authority than the event manager or his/her team

The person who is going to measure, and probably take credit for, the outcomes, when the event achieves its objectives and the benefits identified in the justification/business case come rolling in

The initiator of the event, or the person who got it its blessing at the most senior level

Prepared to champion this event and its planning at senior levels, if the event is challenged or jeopardised by other priorities or when the planning team runs into problems and extra resources are needed.

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